Dandruff and an itchy, irritated scalp are common complaints to men worldwide. Often the cause of these conditions are unknown and could be put down to a number of different factors including fungal infection, psoriasis or even a direct irritation by the aggressive detergents like Sodium Lauryl Sulphate in mainstream shampoos.
Top Seller to Save the Day
A best seller in the Organic Homme range, the No. 10 Itch Away Shampoo, uses a combination of natural and organic actives to effectively combat the itching and excess flaking caused by dandruff. Certified organic by both EcoCert and the Organic Food Federation and with over 75% certified organic ingredients, this stylish product leads the way in men's organic toiletries.
Science and Organic Minds Meet
A key active in the success of the No. 10 Itch Away Shampoo is Pineapple extract. This has revolutionised the natural hair care industry with its unique levels of the enzyme Bromelain.
Ian Taylor, Information & Research Manager at Green People, says: "Healthy skin continuously regenerates itself; in a monthly cycle new cells develop, pushing the old cells to the surface which shed normally as tiny particles that are not visible to the human eye.
"In the case of sufferers of dandruff, these cells build up, creating a 'crust' on the scalp; the cells eventually break away in larger clumps, what we know as dandruff.
"Scientists have shown that in sufferers of dandruff, cell production is much higher than normal, creating a massive build up of skin cells on the scalp," he explained.
Bromelain works by 'melting' away the protein which attaches these dead skin cells to the scalp. Continued use of the No. 10 Itch Away Shampoo will help to prevent the onset of dandruff by continuously shedding the dead cells as they reach the surface of the scalp.
Other Unique Organic Actives
The soothing effects of Aloe vera, Chamomile extract and Lavender in this gentle shampoo calm an inflamed scalp and help reduce itchiness. The anti-fungal properties of organic Tea tree oil help to prevent problems such as redness, soreness, itchiness and flakiness.
To keep the hair in top condition, Yucca extract, famed for its moisture-retaining properties, reduces dryness, whilst organic Chamomile extract helps to protect the hair against UV damage and free-radical activity caused by everyday environmental pollution.
No harsh, irritating ingredients
What the Itch
Away Shampoo does not contain is almost as key to its efficacy as what it does contain. It doesn't have any of the irritating synthetic
chemicals that are so common in ordinary men’s shampoos. The foaming
agent Sodium Lauryl Sulphate is quite often linked with scalp problems –
see this article on SLS in shampoo.
Instead of
harsh ingredients like SLS, we use gentle foaming agents derived from coconut and corn, as well as Yucca, and a mild
blend of organic actives which help to eliminate excess dead skin
cells.
Hair washing tips for combating an itchy, flaky scalp
• Massage your scalp with plain water for a minute or two before applying shampoo
• Apply shampoo to hair and scalp and leave for 1 minute
• Rinse thoroughly in warm - not hot - water
• Wash regularly to keep on top of flakes
Try the Itch Away Shampoo now.